Home / Internet Of Things / Podcast E040 | Strategic Partnerships: The Key to IoT Success | Bernd Gross, CTO of Software AG

Podcast E040 | Strategic Partnerships: The Key to IoT Success | Bernd Gross, CTO of Software AG

#IoTMakers | E040

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On this IoT For All podcast episode, Bernd Gross, CTO of Software AG, explains why strategic partnerships are the key to IoT success, how Software AG develops its partnerships and how companies can stay competitive in IoT.

Bernd discusses when and how Software AG placed a real focus on IoT. He also discusses the role the company plays in IoT solutions development and deployment. He shares insights from the recently released report including the reasons why IoT is a partner-centric industry and what is holding companies back from expanding their IIoT deployments.

Bernd provides commentary around Software AG’s inclusion in the Gartner Magic Quadrant for IIoT as a “Visionary” and we conclude with his thoughts on where the IoT market is headed and what companies can do to prepare.

If you’re interested in connecting with Bernd, check out his LinkedIn!

About Software AG: Software AG offers Freedom as a Service. We reimagine integration, spark business transformation and enable fast innovation on the Internet of Things so you can pioneer differentiating business models. We give you the freedom to connect and integrate any technology—from app to edge. We help you free data from silos so it’s shareable, usable and powerful—enabling you to make the best decisions and unlock entirely new possibilities for growth.

Key Question and Topics from this Episode:

(2:40) Introductions and background 

(4:28) Software AG overview 

(8:33) Discussion about Software AG’s IoT focus and how it was developed 

(12:22) How does Software AG’s approach to IoT differ than other companies? 

(17:57) What role does Software AG play in the IoT development and deployment process for its customers? 

(21:44) What is holding businesses back from expanding their IIoT deployments? 

(25:02) How do you view the significance of partners in the IoT industry and what is Software AG doing to cultivate their partnerships? 

(29:21) What advice do you have for companies looking to stay competitive with digital transformation? 

(34:03) Where is the IoT market headed and what can companies do to prepare for the future?  

(42:48) What is holding businesses back from really embracing IoT and digital transformation? What advice do you have for companies scared to take the leap?

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