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Tag Archives: Market

How Wearables Have Infiltrated the Healthcare Market

Illustration: © IoT For All An increasing demand from consumers to assess their health at any moment has driven the wearable industry’s massive expansion. FitBits, Garmin Forerunners and Apple Watches track personal information such as heart rate, step count and sleep, providing consumers with data in real-time. Due to their …

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Podcast E042 | How to Market an IoT Platform | Lisa Elenius Taylor, Head of Portfolio Marketing at Ericsson

Listen on Apple Podcast  |  Listen on Spotify  |  Listen on Google Podcasts On this IoT For All podcast episode, Lisa Elenius Taylor, Head of Portfolio Marketing at Ericsson, discusses how to effectively market an IoT platform, how marketing in the IoT space differs from marketing in other industries and what types of content have …

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